Everyone Loves A Good Story: The Five Characteristics of Effective Content
With brands and marketers increasingly taking up the torch of storytelling and leveraging content across their own properties to bring in traffic and connect with consumers, there is plenty to be learned from the world of journalism. This session will share the five most important journalistic best practices taught in journalism-school classrooms and used in newsrooms across the country, allowing marketers to make high-quality authentic content that abides by the best practices that make journalistic content compelling, effective and trustworthy.
FounderStoryFuelMelanie Deziel is the founder of StoryFuel and a brand storytelling speaker who travels the world teaching marketers and publishers how to tell better brand stories.
She is on the board of the Native Advertising Institute and teaches Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.