Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed

Rand Fishkin

What drives the billions of searches on Google each day? What happens after a search is made? Are AI tools disrupting Google or carving out a new category? Who truly controls the flow of web traffic—and who keeps it for themselves? In this thought-provoking keynote, Rand Fishkin, founder of SparkToro, unveils data-driven insights to answer these questions and more. With a blend of analysis and theory, Rand explores the evolving landscape of search, traffic, and AI, offering actionable strategies to help marketers navigate in this shifting digital reality.

Rand Fishkin

CEO & Co FounderSparkToro

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.