Winning back consumer trust in advertising
We live in a world where data breaches barely make headlines, where governments are increasingly trying to regulate the system, where irrelevant and creepy ads are a part of daily life. Is it any wonder that advertisers have lost trust with consumers? It’s not too late to make it right. Rik van der Kooi shares his perspective on what is needed to turn the tide and rebuild trust with consumers.
Rik van der Kooi
Corporate Vice President Microsoft AdvertisingRik van der Kooi is the Corporate Vice President of Microsoft Advertising. In this capacity, he leads the company’s global advertising business and sales organization, which is focused on developing advertising and monetization solutions for marketers. Rik also plays a key leadership role in an evolved strategy across Microsoft’s search, advertising and news businesses, holding accountability for its growth and development.
Rik has successfully formed numerous industry partnerships with Verizon, Yahoo!, AppNexus, AOL and others. He is the Chairman of the Interactive Advertising Bureau (IAB) and the executive sponsor of the Blacks at Microsoft (BAM) employee resource group.
Prior to his current role as CVP, Rik served as the Chief Financial Officer of the Online Services Division. Before that, he held the roles of Chief Financial Officer of Windows; General Manager of Finance and Administration for the Sales, Marketing and Services Group in EMEA, based in Paris; and Finance Director for the Benelux countries. Prior to joining Microsoft in 1999, Rik was Chief Financial Officer for IBC Vehicles, Ltd., a subsidiary of General Motors Corp. in the United Kingdom.
Rik earned his Master of Business Administration from Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona and his Bachelor of Business Administration from Nyenrode Business University in the Netherlands.