ROAS is Killing Your PPC Growth!
ROAS is like crack cocaine for performance marketers, but a lot has changed since we smoked our first ROAS pipe. The platforms we use have matured, AI is making decisions for us and measurement has become even more challenging. Join Brendan and Beth from Wolfgang Digital, Ireland’s most awarded agency, as they use actual client case studies to show you how ROAS can stand in the way of real growth. Crucially, they’ll also outline an alternative approach to unlocking future incremental growth.
Beth first fell in love with digital marketing during an internship with an agency in San Francisco in 2011, and knowing it was the career for her, joined Wolfgang Digital back home in Dublin shortly afterwards. While Beth’s background is in Google Ads, she now works across the full spectrum of digital in her role as Head of Growth, supporting Wolfgang’s clients with their growth ambitions through integrated strategies and through her focus on new service development in the agency.
Her work has been recognised with awards both at home and internationally, including Best Retail Campaign and Best Large Integrated Agency at the European Search Awards, and Best Integrated Digital Campaign at the Digital Media Awards.
In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing!
Brendan is the Managing Director of Wolfgang Digital based in Dublin, Ireland. Wolfgang are a team of 70 digital marketing nerds executing integrated award-winning work across retail, B2B and travel. Wolfgang was also recently recognised with the Workplace Excellence award at the Google Premier Partner awards.
Like all Wolfgangers, Brendan is obsessed with using digital strategies to help businesses grow and his work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, 3XE and his favourite conference, Friends of Search!