SEO myths debunked with Kevin, Arnout, Lidia and Roxana

Kevin Indig

Kevin is a Growth advisor to some of the world’s fastest growing startups and defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor or Snapchat.

Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers. He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.

Arnout Hellemans

Arnout is a Dutch website optimizer who works data-informed and has a strong focus on getting the best results for his clients.

Basically, he just makes sure a business gets the most out of its online activities by leveraging Google Analytics and other data points. This results in an online strategy focused on search, social interactions, and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of Data Analytics and creating a faster experience. He truly believes in upskilling organizations instead of outsourcing essential parts of the online business.

His main focus points are; Technical SEO, Data driven strategy and CRO.

He has been working for smaller companies (Sitly.com), large corporations like LeasePlan and NatWest group, and massive websites like TheNextWeb.com (TNW). And you might have seen him on some of the Semrush webinars or quite a few podcasts and he has been speaking at industry events like Ungagged London 2016 SMX London, EliteDay, Conversion Hotel, Conversion Jam  and InOrbit20. Online since 1992, in Online Marketing since 2007.

Lidia Infante

Lidia Infante is an SEO consultant and speaker. She has been working in SEO for nearly a decade, helping businesses in SaaS, media and e-commerce grow online. She has a BSc in Psychology and a Master in Digital Business.

Lidia is regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest and she often writes about SEO trends and best practices.

Roxana Stingu