Server-side tracking – Myth of the cookieless future
“Server-side” is often flaunted as the technology that will solve our data-related problems once and for all. 3rd party cookies got you down? Move to server-side. GDPR / ePrivacy / CPPA infringing with your illegitimate data collection schemes? Server-side will help. Tracking preventions and ad blockers reducing your capability to collect what you like? They won’t touch your server-side setups. And so on and so forth.
In this talk, Simo Ahava will walk you through server-side tracking and tagging use cases. He will show how many of the myths around server-side are just that: myths. But there’s a *lot* of utility to server-side data flows, and Simo will reassure you that it definitely is a technology worth visiting, just maybe not for the reasons you might think.
Partner and co-founder8-bit-sheepSimo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.
Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development.
Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.