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Friends of Search 2022 > The State of E-A-T in 2022
International speakersPrestigious award show2 different locations9th edition

The State of E-A-T in 2022

Lily Ray

12:10 - 12:40

What is happening with E-A-T in 2022? While E-A-T has been a hot topic in the SEO community in recent years, it has evolved since Google first began to actively tie it to website performance during core updates and otherwise. Learn about the latest developments with E-A-T, who is winning and how you can adapt your strategy.

Lily Ray

Sr. Director, SEO & Head of Organic Research - Amsive Digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.

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