Creating A Website Structure That Leverages Google’s Increased Language Understanding
Google’s language understanding has grown way beyond synonyms and variations. It is getting better and better at understanding context as well as the relationships between concepts and keywords. Google has moved to an entity understanding. When building out or restructuring websites in 2020, you want to make sure to align with Google’s entity understanding. Staying laser-focused and at the same time avoiding keyword and content cannibalization is more important than ever. In this workshop, we will discuss how to plan and structure content to satisfy needs of users and Google.
Viola is the founder and SEO consultant for Flow SEO, a boutique SEO agency delivering custom strategies, sustainable SEO and measurable results for digital businesses. She is specialized in SEO strategy, competitive optimization and data-driven content creation. She has hosted countless workshops on SEO and agility in digital marketing in the United States, Australia, Southeast Asia, and Europe.