International speakersPrestigious award show2 different locations8th edition

Workshop: Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences

Peter Tukker & Sandrine Koopman

15:40 - 16:10

Landal Greenparks exemplifies how you can reach users with richer ad experiences as part of your search strategy. In times when domestic travel became the norm, an important objective for Landal Greenparks is immersing consumers with their brand’s experience, especially in their emerging markets. Discover a variety of media formats using images and video for both search and native that are unique to Microsoft Advertising, and how they can help drive your business goals.

Peter Tukker

Team Lead SEALandal GreenparksPeter is working as Teamlead Search Engine Marketing at Landal Greenparks, a market leader of holiday rentals, with over 100 parks in 9 countries. Peter started his career as a PPC specialist for various large brands. After 5 years, he changed from agency-side to the client side, continuing to work there until now. He has worked at Landal Greenparks for 5 years now, leading a team of 3 specialists. He has a strong focus on ROAS, achieving international growth in new markets and he works closely with different departments at Landal Greenparks to further improve the customer value.

Sandrine Koopman

Client DirectorMicrosoft AdvertisingSandrine Koopman joined Microsoft Advertising in 2018 and she is currently heading up Travel and Retail in the Netherlands. Throughout her 20-year career she partnered with agencies and global brands to embrace digital in their marketing mix whilst working for WPP, Google and YouTube prior to Microsoft. With her passion for innovation, she connects people and new ideas resulting in strong business growth. And when work does not keep her busy you can find Sandrine surfing with her daughters, encouraging them to catch their first waves and enjoy the ride.