NL
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Your Invisible Team: Growing with AI Agents

Mike Rhodes

16:20 - 17:00

“Your Invisible Team: Growing with AI Agents” provides a practical perspective on AI’s impact on search advertising. Beyond technical implementation, it examines how AI reshapes the expectations of clients and colleagues, alters competitive dynamics, and creates opportunities for new service offerings to agencies. The presentation addresses team adoption, skill development, and implementation strategies for leaders seeking a measured approach that augments human capabilities rather than simply replacing manual tasks.

Mike Rhodes

Thinker, Top 20 PPC Influencer, Serial Founder, Speaker

Mike Rhodes once dreamed of flying helicopters, and while he did learn to fly, he ended up building and selling four companies instead. One of these, WebSavvy, was named in Google’s top 18 agencies globally in 2018.

He co-authored the world’s best-selling book on Google Ads and has mentored hundreds of agencies through their growth journeys.

These days, he’s obsessed with how AI agents are transforming agencies. Based in Australia, Mike splits his time between family life, advisory boards, writing code and exploring mountain bike trails.