15 June 2022, Brussels
Friends of Search
During the third edition of Friends of Search in Belgium almost 200 search fanatics came together to live, talk and breath search. Check out all photos, videos, presentations and articles.
Welcome to Friends of Search | Brussels
A stellar line-up
We have composed a stellar line-up of speakers, each one belonging to the frontrunners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search. Here’s an impression of last year’s edition.
Get your tickets now
The past few editions of Friends of Search have been completely sold out! With this year’s line-up you’ll kick yourself in the head if you miss out. And tickets are going fast. Get your ticket now and secure your spot.
NEW: We are introducing the exclusive Friends of Search sweater, now available to order with your ticket. You’re can pick up your new high-fashion addition to your wardrobe at the event.
Why you should attend
- You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
- Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
- You’ll hear and learn form a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, frontrunning companies, and, of course, search engines.
Speakers 2022
Mareike Zöllner
Sr. Marketing LeadMicrosoftMareike Zöllner is International Marketing Lead – Startups & SMBs. Based in Paris, she is part of the International Marketing team at Microsoft Advertising. Previo…
Heleen Blom
Global Account Lead Food Tech | Strategic platforms partnershipsGoogleHeleen Blom, 10+ years of experience in online marketing, passionate about guiding companies in their digital transforma…
Christoph Lieflaender
Sr. Director Global Performance MarketingJust Eat Takeaway.comChristoph Liefländer, Heading up all paid digital strategy and operations at Just Eat Takeaway.com. My team drives customer and …
Marcel Smal
Co-founderRoots NetworkMarcel Smal has worked in Paid Search for over 9 years, on a number of big retailers and travel clients, with a passion for automation and creating new approaches to i…
Daniel Lilliendahl
Lead PPC SpecialistSavvyRevenueDaniel is the Lead PPC Specialist at SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. …
Daan Deruyter
Digital Analyst at Colruyt GroupFreelance SEO specialistDaan Deruyter is an SEO and analytics professional, currently working for Colruyt Group. Next to that, Daan is also a freelance SEO co…
Jordan Francis
SEO DirectorBlue ArrayJordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and com…
Laurens Opitek
Founder and directorBullswapLaurens Opitek is a founder and director at Bullswap. Starting as a student, this meant that he has to learn a lot about everything. After it became clear what hi…
Kaspar Szymanski
FounderSearchBrothersKaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy drivi…
Rodney Ip
Global Product Lead, Google AdsGoogleRodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digita…
Daniel Waisberg
Search AdvocateGoogleDaniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with…
Annelies Schreuder-Hoogveld
Product Owner SEOBol.comAnnelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained…
Lily Ray
Sr. Director, SEO & Head of Organic ResearchAmsive DigitalLily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agen…
Barry Adams
Founder & SEO consultantPolemic DigitalBarry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fo…
News
Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…
Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’
According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as the backbone to a…
Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’
According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speak…
Sponsors Friends of Search 2022
Are you interested in sponsoring Friends of Search 2022? Please contact Laura van Gessele via 020-452 8413 or sponsoring@ddma.nl