BE
International speakers2 different locations3rd edition

15 June 2022, Brussels

Friends of Search

During the third edition of Friends of Search in Belgium almost 200 search fanatics came together to live, talk and breath search. Check out all photos, videos, presentations and articles.

Recap

Welcome to Friends of Search | Brussels

A stellar line-up

We have composed a stellar line-up of speakers, each one belonging to the frontrunners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search. Here’s an impression of last year’s edition.

Get your tickets now

The past few editions of Friends of Search have been completely sold out! With this year’s line-up you’ll kick yourself in the head if you miss out. And tickets are going fast. Get your ticket now and secure your spot.

NEW: We are introducing the exclusive Friends of Search sweater, now available to order with your ticket. You’re can pick up your new high-fashion addition to your wardrobe at the event.

Tickets

Why you should attend

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn form a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, frontrunning companies, and, of course, search engines.

Speakers 2022

Rodney Ip

Rodney Ip

Global Product Lead, Google AdsGoogle

Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogle

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.com

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive Digital

Barry Adams

Barry Adams

Founder & SEO consultantPolemic Digital

Kaspar Szymanski

Kaspar Szymanski

FounderSearchBrothers

Laurens Opitek

Laurens Opitek

Founder and directorBullswap

Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle

Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com

Marcel Smal

Marcel Smal

Co-founderRoots Network

Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC SpecialistSavvyRevenue

Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt GroupFreelance SEO specialist

Jordan Francis

Jordan Francis

SEO DirectorBlue Array

Mareike Zöllner

Mareike Zöllner

Sr. Marketing LeadMicrosoft

Rodney Ip

Rodney Ip

Global Product Lead, Google AdsGoogle

Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogle

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.com

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive Digital

Barry Adams

Barry Adams

Founder & SEO consultantPolemic Digital

Kaspar Szymanski

Kaspar Szymanski

FounderSearchBrothers

Laurens Opitek

Laurens Opitek

Founder and directorBullswap

Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle

Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com

Marcel Smal

Marcel Smal

Co-founderRoots Network

Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC SpecialistSavvyRevenue

Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt GroupFreelance SEO specialist

Jordan Francis

Jordan Francis

SEO DirectorBlue Array

Mareike Zöllner

Mareike Zöllner

Sr. Marketing LeadMicrosoft

Rodney Ip

Rodney Ip

Global Product Lead, Google AdsGoogle

Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogle

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.com

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive Digital

Barry Adams

Barry Adams

Founder & SEO consultantPolemic Digital

Kaspar Szymanski

Kaspar Szymanski

FounderSearchBrothers

Laurens Opitek

Laurens Opitek

Founder and directorBullswap

Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle

Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com

Marcel Smal

Marcel Smal

Co-founderRoots Network

Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC SpecialistSavvyRevenue

Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt GroupFreelance SEO specialist

Jordan Francis

Jordan Francis

SEO DirectorBlue Array

Mareike Zöllner

Mareike Zöllner

Sr. Marketing LeadMicrosoft

News

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
Interview

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as the backbone to a…

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speak…

News archive
Location

Friends of Search 2022 will be held in Brussel’s city center, in Plein Publiek BXL. Check out the venue and the accesibility below.

Read more

New this year: Friends of Search Merch

You’ll truly become a Friend of Search with an extra special Friends of Search sweater or T-shirt. Order one now with your ticket and pick it up during the event on June 15.

Order merch

Friends of Search 2021

With the conference for the second time being held in both Amsterdam and Brussels, Friends of Search 2021 was a great success. Almost 300 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Read more

This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany