BE
International speakers2 different locations3rd edition

15 June 2022, Brussels

Friends of Search

During the third edition of Friends of Search in Belgium almost 200 search fanatics came together to live, talk and breath search. Check out all photos, videos, presentations and articles.

Recap

Welcome to Friends of Search | Brussels

A stellar line-up

We have composed a stellar line-up of speakers, each one belonging to the frontrunners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search. Here’s an impression of last year’s edition.

Get your tickets now

The past few editions of Friends of Search have been completely sold out! With this year’s line-up you’ll kick yourself in the head if you miss out. And tickets are going fast. Get your ticket now and secure your spot.

NEW: We are introducing the exclusive Friends of Search sweater, now available to order with your ticket. You’re can pick up your new high-fashion addition to your wardrobe at the event.

Tickets

Why you should attend

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn form a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, frontrunning companies, and, of course, search engines.

Speakers 2022

Rodney Ip

Rodney Ip

Global Product Lead, Google AdsGoogle
Daniel Waisberg

Daniel Waisberg

Search AdvocateGoogle
Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEOBol.com
Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic ResearchAmsive Digital
Barry Adams

Barry Adams

Founder & SEO consultantPolemic Digital
Kaspar Szymanski

Kaspar Szymanski

FounderSearchBrothers
Laurens Opitek

Laurens Opitek

Founder and directorBullswap
Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle
Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com
Marcel Smal

Marcel Smal

Co-founderRoots Network
Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC SpecialistSavvyRevenue
Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt GroupFreelance SEO specialist
Jordan Francis

Jordan Francis

SEO DirectorBlue Array
Mareike Zöllner

Mareike Zöllner

Sr. Marketing LeadMicrosoft
Rodney Ip

Rodney Ip

Global Product Lead, Google Ads Google

Rodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digital ads industry for ove…

Daniel Waisberg

Daniel Waisberg

Search Advocate Google

Daniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with the p…

Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEO Bol.com

Annelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained experien…

Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic Research Amsive Digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a famil…

Barry Adams

Barry Adams

Founder & SEO consultant Polemic Digital

Barry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals…

Kaspar Szymanski

Kaspar Szymanski

Founder SearchBrothers

Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, we…

Laurens Opitek

Laurens Opitek

Founder and director Bullswap

Laurens Opitek is a founder and director at Bullswap. Starting as a student, this meant that he has to learn a lot about everything. After it became clear what his interest wa…

Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnerships Google

Heleen Blom, 10+ years of experience in online marketing, passionate about guiding companies in their digital transformation journey with a data-driven approach.
Advising Goo…

Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance Marketing Just Eat Takeaway.com

Christoph Liefländer, Heading up all paid digital strategy and operations at Just Eat Takeaway.com. My team drives customer and courier acquisition across 20+ markets globally…

Marcel Smal

Marcel Smal

Co-founder Roots Network

Marcel Smal has worked in Paid Search for over 9 years, on a number of big retailers and travel clients, with a passion for automation and creating new approaches to improve p…

Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC Specialist SavvyRevenue

Daniel is the Lead PPC Specialist at SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. They manage Paid…

Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt Group Freelance SEO specialist

Daan Deruyter is an SEO and analytics professional, currently working for Colruyt Group. Next to that, Daan is also a freelance SEO consultant. Daan has more than 5 years of e…

Jordan Francis

Jordan Francis

SEO Director Blue Array

Jordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and commercial…

Mareike Zöllner

Mareike Zöllner

Sr. Marketing Lead Microsoft

Mareike Zöllner is International Marketing Lead – Startups & SMBs. Based in Paris, she is part of the International Marketing team at Microsoft Advertising. Previously, she wo…

Rodney Ip

Rodney Ip

Global Product Lead, Google Ads Google
Daniel Waisberg

Daniel Waisberg

Search Advocate Google
Annelies Schreuder-Hoogveld

Annelies Schreuder-Hoogveld

Product Owner SEO Bol.com
Lily Ray

Lily Ray

Sr. Director, SEO & Head of Organic Research Amsive Digital
Barry Adams

Barry Adams

Founder & SEO consultant Polemic Digital
Kaspar Szymanski

Kaspar Szymanski

Founder SearchBrothers
Laurens Opitek

Laurens Opitek

Founder and director Bullswap
Heleen Blom

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnerships Google
Christoph Lieflaender

Christoph Lieflaender

Sr. Director Global Performance Marketing Just Eat Takeaway.com
Marcel Smal

Marcel Smal

Co-founder Roots Network
Daniel Lilliendahl

Daniel Lilliendahl

Lead PPC Specialist SavvyRevenue
Daan Deruyter

Daan Deruyter

Digital Analyst at Colruyt Group Freelance SEO specialist
Jordan Francis

Jordan Francis

SEO Director Blue Array
Mareike Zöllner

Mareike Zöllner

Sr. Marketing Lead Microsoft

News

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
Interview

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as the backbone to a…

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speak…

News archive
Location

Friends of Search 2022 will be held in Brussel’s city center, in Plein Publiek BXL. Check out the venue and the accesibility below.

Read more

New this year: Friends of Search Merch

You’ll truly become a Friend of Search with an extra special Friends of Search sweater or T-shirt. Order one now with your ticket and pick it up during the event on June 15.

Order merch

Friends of Search 2021

With the conference for the second time being held in both Amsterdam and Brussels, Friends of Search 2021 was a great success. Almost 300 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Read more

This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany