International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands


Friends of Search

About Friends of Search

With at least 600 visitors each year, Friends of Search is one of Europe’s largest search conferences. Each year consultants, marketers, and businesses of every size attend Friends of Search to learn the latest insights on and techniques in SEO, SEA and more that will help them improve their online marketing strategies. As an attendee, you get to interact with international, expert-level speakers to get answers to your questions, and you get to network with fellow attendees to gain additional insights.

Friends of Search | Belgium will take place on the 15th of June 2021.

Friends of Search | Belgium is hosted by industry association DDMA, with FEWEB as the primary media partner.

About DDMA

With 330+ members, DDMA is the largest trade association for data-driven marketing and service. We consist of a network over advertisers, non-profits, publishers, consultancies and tech-suppliers who aim to use data in innovative, but responsible ways to interact with customers. By providing knowledge, advice and networking opportunities in the field of marketing, data and privacy, we are contributing to a sustainable data-ecosystem in which organisations, as well as consumers, can profit from the benefits data can offer. Lastly, we aim to influence public policy by representing our members to policy-makers in The Hague and Brussels.


FeWeb is the federation for web companies. We work to professionalize and unify the Internet sector, both in Flanders, Brussels and Wallonia. We do this by focusing on advocacy, the promotion of the sector and the monitoring and promotion of quality. FeWeb currently has 520 members.

The people behind Friends of Search 2022

Eduard Blacquière (Edwords) Рprogram & speakers
Lennert de Rijk (Artefact) – program & speakers
Marnix Bakker (Nochii) – advice, content & awards
Stefan Rooijakkers (SDIM) – advice & awards
Bas van Poorten (SDIM) Рadvice & Facebook marketing
Gerk Mulder (Briljante Geesten) – advice, communication, program
Martijn Beumer ( – communication
Merel de Koning (DDMA) – organisation of events & sponsorships
Bob Younge (DDMA) – communication & content

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

Go to Dutch website Stay here