International speakers2 different locations2th edition


Friends of Search

About Friends of Search

With at least 600 visitors each year, Friends of Search is one of Europe’s largest search conferences. Each year consultants, marketers, and businesses of every size attend Friends of Search to learn the latest insights on and techniques in SEO, SEA and more that will help them improve their online marketing strategies. As an attendee, you get to interact with international, expert-level speakers to get answers to your questions, and you get to network with fellow attendees to gain additional insights.

Friends of Search | Belgium will take place on the 10th of November 2021.

Friends of Search | Belgium is hosted by industry associations DDMA, IAB Nederland and BAM.

About DDMA

With 330+ members, DDMA is the largest trade association for data-driven marketing and service. We consist of a network over advertisers, non-profits, publishers, consultancies and tech-suppliers who aim to use data in innovative, but responsible ways to interact with customers. By providing knowledge, advice and networking opportunities in the field of marketing, data and privacy, we are contributing to a sustainable data-ecosystem in which organisations, as well as consumers, can profit from the benefits data can offer. Lastly, we aim to influence public policy by representing our members to policy-makers in The Hague and Brussels.

About IAB Nederland

The IAB is the industry association of digital advertising and marketing innovation. IAB accelerates digital growth and delivers a structural contribution to the qualitative development in the industry. With the help of sponsorship contributions the members of the association create content for this strategy by organising events, doing research and publishing whitepapers. The whole media chain is represented within the IAB. Advertisers, publishers, media-agencies, technology parties and creatives network and exchange knowledge & experience in the IAB meetings.

About BAM

BAM, short fort the Belgian Association of Marketing, is the biggest corporation for marketing in Belgium. Bam is an open community and active looking for partnerships. The BAM-network is there for professionals who are looking for inspiration, knowledge and cross-pollination. BAM has a mission to create values and build sustainable relationships. The association wants to pass on the belief in meaningful marketing to everyone who crossed their path. Only in this way is BAM able to give meaning to marketing. In this way BAM helps professionals to place marketing at the heart of their organization.

The people behind Friends of Search 2021

Eduard Blacquière (Edwords) – program & speakers
Lennert de Rijk (Artefact) – program & speakers
Marnix Bakker (Nochii) – advice, content & awards
Stefan Rooijakkers (SDIM) – advice & awards
Bas van Poorten (SDIM) – advice & Facebook marketing
Gerk Mulder (Briljante Geesten) – advice, communication, program
Bert van Dijk (Reprise) – communication
Martijn Beumer ( – communication
Merel de Koning (DDMA) – organisation of events & sponsorships
Suzanne Ketelaar (IAB Nederland) – communication & content
Bob Younge (DDMA) – communication & content