Friends of Search

Unfortunately, we have decided not to organise a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands.

Belgian visitors are of course more than welcome. Join us on March 13, 2025, in de Kromhouthal in Amsterdam.

Friends of Search

News

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…

14 June 2022 Read more

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

According to Lily Ray (Amsive Digital) ‘any SEO who hasn’t jumped onto the E-A-T wave is not paying close enough attention to what Google has been up to in recent years.’ A bold a bold statement, but true if you believe ‘E-A-T should serve as the backbone to a…

7 June 2022 Read more

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

According to Rodney Ip (Google), Performance Max Campaigns are the next big thing in PPC. ‘It brings together the best of Google’s automation to help our advertisers grow conversions across our full range of ad inventory’. We are thrilled that he will be speak…

3 June 2022 Read more

News archive

Friends of Search 2022

With the conference for the second time being held in both Amsterdam and Brussels, Friends of Search 2022 was a great success. Almost 200 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.