More with less: how to steer towards true business value in today’s evolving landscape

Over the past years PPC shifted towards automation, and impact is determined increasingly by the quality of data you feed the algorithms. At the same time data quality is affected by challenges such as ITP/ETP and privacy, leading to increased modeling. How do you deliver optimal PPC results in this new reality? What trade-offs should you make for your measurement setup?

Feeds, data quality & tips; an in-depth workshop from Google Shopping product managers

Join two of our Product Managers working on Shopping ads; Irfan Uyar & Jean Thomas Célette for an in-depth workshop on everything Shopping. The session will focus on the Best practices for Shopping Ads, advanced optimization strategies, and the importance of Data Quality. In addition they’ll share a strategy retailers can use to reactivate SKU’s with no impression/clicks, and prevent common errors when it comes to account settings.