He has been a speaker at numerous conferences, including BrightonSEO and SMX Munich.
Mareike Zöllner is International Marketing Lead – Startups & SMBs. Based in Paris, she is part of the International Marketing team at Microsoft Advertising. Previously, she worked as Program Marketing Lead for Meta in Dublin and has gained entrepreneurial experience as founder of a cupcake business. She has a BSc. in International Business from Maastricht University and a M.A. in Global Media and Communication from the University of Warwick. You can reach out to Mareike via LinkedIn.
Heleen Blom, 10+ years of experience in online marketing, passionate about guiding companies in their digital transformation journey with a data-driven approach.
Advising Google’s largest and most sophisticated online players how to drive growth through a diverse set of Google Ads – and Tech solutions.
Christoph Liefländer, Heading up all paid digital strategy and operations at Just Eat Takeaway.com. My team drives customer and courier acquisition across 20+ markets globally with a scalable playbook across Search, Display, Video and Social Media.
Daniel is the Lead PPC Specialist at SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. They manage Paid Search for some of largest D2C brand and retail eCommerce stores or provide sparring to in-house teams.
“Our core opinion on PPC is that automation should drive everything at scale, and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully.
We focus on the European market, and are headquartered in Denmark.”
Daan Deruyter is an SEO and analytics professional, currently working for Colruyt Group. Next to that, Daan is also a freelance SEO consultant. Daan has more than 5 years of experience in the field of SEO, with a focus on SEO strategy, content strategies and information architecture.
Jordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and commercially impact campaigns. An SEO all-rounder, Jordan’s main areas of interest are large-scale and highly technical SEO. Among other things, Jordan has also led SEO auditing training for several years running at BrightonSEO and is a contributor to the bluearrayacademy.com.
Laurens Opitek is a founder and director at Bullswap. Starting as a student, this meant that he has to learn a lot about everything. After it became clear what his interest was, he bears ultimate responsibility for suppliers and marketing. This ensures that there is a short follow-up between ads and our product range, in order to deal with seasonal trends.
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.
Rodney Ip is a Global Product Lead at Google, responsible for driving product strategy of the latest innovations in Google Ads. He has been in the digital ads industry for over 15 years, 8 of which have been at Google. He is also part of Google for Nonprofits, a program where Googlers consult with nonprofit organizations to maximize the value of their digital strategies.
Daniel Waisberg is a Search Advocate at Google, working with the Search Console engineering team. His job is divided between inspiring the SEO community and working with the product’s engineering team to develop new capabilities. Before joining the Search team, he spent 6 years in the Google Analytics engineering team, doing a similar role but with a focus in data analysis and visualization.
Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2023. But not to worry, in honor of our 10th anniversary we are organizing an extra special Dutch edition: Friends of Search Fest. Belgian visitors are of course more than welcome. Join us on March 23, 2023, in de Kromhouthal in Amsterdam.