Yves is a communication and marketing experienced professional with a passion for digital businesses. More than 10 years of experience in account management, strategy and management at agency side (Havas Media, Dentsu) and creative and media partner management at advertiser side (Proximus & BNP Paribas Fortis). Passionate about data in motion and user experience. Happy to transform, change, coach and implement new methodologies to teams.
Patrick Gilbert is the author of Join or Die: Digital Advertising in the Age of Automation and the co-host of the “How To Hide a Dead Body” digital marketing podcast. He was listed among the “Top 50 Most Influential PPC Experts of 2020” by PPC Hero and a “Top 10 Thought Leader on PPC Machine Learning” by Goodfirms.co.
Patrick has received international recognition from Google for his thought-leadership on automation and agency management, having led agency training sessions at Google’s headquarters in both NYC and London, and delivered a keynote speech at the Premier Partner Awards in Dublin in 2019.
He is currently the COO at AdVenture Media Group, a digital advertising agency with offices in New York, Philadelphia, and South Florida. Their client roster includes Forbes, Sennheiser, Slinger Bag, and Sports Illustrated. He grew up in Long Island, NY, and studied marketing at Penn State University.
Viola is the founder and SEO consultant for Flow SEO, a boutique SEO agency delivering custom strategies, sustainable SEO and measurable results for digital businesses. She is specialized in SEO strategy, competitive optimization and data-driven content creation. She has hosted countless workshops on SEO and agility in digital marketing in the United States, Australia, Southeast Asia, and Europe.
As I started my career as an operational expert and grew together with the Digital Marketing market, I’ve developed an expertise in every digital marketing as well as several analytic platforms. I’ve managed campaigns and client tactics for 5 years (Google Ads, Facebook and DV360) and when the time was right, I decided to lend my knowledge and passion to advertisers, as part of their team. Loving human contact and helping my partners grow, I chose the path to advise my partners on a strategic level. I love to be challenged and love challenging the experts and partners I work with, as I believe a close and challenging workflow is the best way for all parties to grow.
Dawn Anderson is the Managing Director of Bertey, a digital agency based in Manchester, UK. She has been in SEO for 13 years and in addition to running her agency also lectures periodically on search and digital marketing strategy at Manchester Metropolitan University. She also supervises Masters students undertaking their dissertations in digital marketing strategy. Dawn has spoken at conferences both in the UK and internationally including SMX, Pubcon, MozCon, State of Search and more.
“Dieuwerke (Dee) is currently working as Head of SEO at bol.com, the biggest online retailer in the Benelux. The platform’s size and complexity mean that there’s never a dull moment, but she finds it important to always make time for drinking shitloads of coffee with her content developers and IT teams. Growth has been huge, and is still important, but futureproofing, and developing new systems, is key. Dieuwerke’s technical know-how was developed in consultancy, where she gained experience at many of the Netherlands’ biggest companies. Before making the switch to tech, she worked as a journalist for a number of years. “
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
Andy joined Google in 2003 as a Creative Maximiser, and has been working on Search Ads in a variety of sales and operations roles ever since. He currently leads a team of regional Search product leads in his role as Head of Performance Product Experts within the EMEA Performance Go-to-Market team, covering Search products including automated bidding, ads, and audience targeting.
Judith is a renowned international speaker, writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Econsultancy Best Practice Guide to SEO.
Bastian Grimm is the CEO & Co-Founder of Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. Having been awarded the prestigious “Search Personality of the Year” at the 2019 European Search Awards, striving for efficiency is clearly one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves. A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.
Gianluca Binelli hails from the hills of sunny Tuscany and is the Founder of Booster Box – a scientific online marketing and technology agency based in his hometown of Pietrasanta. Gianluca aims to use his love of numbers to build Silicon Tuscany and is well on his way to doing so. This summer, Booster Box was elated to win the award for Best Small PPC Agency at the European Search Awards and was recently nominated for Agency of the Year at the 2019 Drum DADI Awards. Currently, Gianluca is ranked as the 2nd Most Influential PPC Expert of 2019 by PPC Hero. It’s safe to say that Gianluca knows his stuff. In the age defined as BBB (Before Booster Box), Gianluca graduated from Bocconi University with full marks in an MSc in Marketing Management. He later spent over 6 years at Google wearing various marketing hats. From managing online marketing for Google’s products in the EMEA region to becoming an advisor for Capital G – Google’s equity fund, Gianluca’s experience has furnished him with an in-depth understanding of the advertising giant. Now, outside of building PPC acquisition machines and putting Tuscany on the map for more than just wine, scenic rolling landscapes and the Renaissance, Gianluca is set on nurturing the next generation of PPC greats. He can be found moulding young minds at the University of Pisa, of which is also a graduate himself and is a regular fixture as an invited speaker at global digital conferences such as Hero Conf, AdWorld Experience, Web Marketing Festival and more. He can also be heard spreading his knowledge worldwide through webinars hosted by the likes of SEMRush.