Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include Amazon, Yahoo, Thomson Reuters, Salesforce, Google, FindLaw, and the Washington Post. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the Web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the Web open.

Cindy Krum is the Founder & CEO of MobileMoxie. She is considered a thought-leader in the mobile SEO and ASO marketing , and has been bringing fresh and creative ideas to digital marketing stages around the world, regularly speaking at national and international trade events, as well as clients and loyal blog readers. Cindy’s leadership helped MobileMoxie launch the first mobile-focused SEO tool set and APIs to help other SEO tools provide insights about the impact of Mobile-First Indexing on search results for apps, websites and PWAs.

Reuben is an expert in live audience engagement. A regular presenter at events around the world, he works with clients to create the most entertaining, interactive experience possible. He is also in demand as a creative facilitator, running workshops for media agencies and owners such as BBC, Channel 4, Google and Yahoo! to help them unlock creative ways to tell compelling stories.

Izzi is a Technical SEO Analyst at Ryte where she loves spending her time solving technical mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times.

About her workshop “Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results”:

Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results
Google Search Console gives us tons of insights into real organic search performance but what is found on the surface is either ambiguous or too time-consuming to dig into for really actionable learnings. To help fix that, Izzi’s workshop takes a deep-dive into how to better interpret GSC data and how to identify specific patterns and behaviours that will speed up future analyses, all with a ton of juicy case studies and existing correlations such as query intent shifts, cannibalization, Featured Snippets, and a load more that you can look out for right away.

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data. He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf. Next up: Friends of Search