Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard. He’s been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He’s probably best known for his 16-part “Complete AdWords Audit” blog post series, first released between 2013 and 2016. Finally, he has regularly been voted one of the Most Influential PPC Experts by PPC Hero.