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International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

3 Ways Modern PPC Management is Different From Before

Frederick Vallaeys

12:10 - 12:40

Running a successful PPC campaign in 2022 takes very different strategies than what you were used to in the pre-automation search marketing era. Automation has leveled the playing field, enabling even mediocre advertisers to get average results. But as a great marketer you can unlevel the playing field back in your favor with 3 things:

  • Teach Google’s AI what really matters to your business
  • Optimize business data, feeds, and ad assets
  • Know the new levers to manipulate the ad engines into giving you the results you’re after

Join Optmyzr CEO and Cofounder, Fred Vallaeys to learn more about these 3 new ways of optimizing your search ads.

Frederick Vallaeys

Cofounding CEOOptmyzr

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

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Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 23, 2025, in de Kromhouthal in Amsterdam.

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