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How Technical Seo Will Evolve and Branch Out in 2022 and Beyond

Are We Still SEOs?

Bartosz Goralewicz

15:05 - 15:35

In the early days of the web, SEOs were expected to cover everything from content writing to link building to technical SEO. That changed in the 2010s.Right now, as competition within the SERPs is more fierce than ever, technical SEOs need to specialize even further to get ahead. Rendering, Web Performance, schema, crawling strategy… Without knowing it all, you’ll get left behind.This talk will guide you through the new landscape of website optimization & the paths you can take in 2022 to outgrow your competitors!

Bartosz Goralewicz

Chief Executive OfficerOnely

Bartosz Goralewicz is the CEO of Onely. He has been a staple in the SEO industry for over a decade and a thought leader in JavaScript SEO and Web Performance. His cutting-edge research changed how we understand Google’s relationship with eCommerce. At Onely, Bartosz built an innovative SEO team that works with Fortune 100 companies and other major international brands while continuing to push the envelope in Technical SEO.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 23, 2025, in de Kromhouthal in Amsterdam.

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