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Friends of search BE > Copywriting with AI: how creative can machines really be?
International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Copywriting with AI: how creative can machines really be?

Wijnand Meijer

14:10 - 14:40

Since GPT-3 was introduced in the summer of 2020, a plethora of tools appeared on the market that claim they can write great copy in seconds. Not just short PPC ads, but also emails, product descriptions, landing pages, blog posts, you name it.

So it’s about time to dive into a few questions:

  • How does this technology even work?
  • Which tools are out there and how do they compare?
  • Case study: AI-powered vs human-written text ads on Google Ads
  • What does the future look like (for you)?

Wijnand Meijer

Co-founder & CEOTrueClicks

Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard. He’s been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He’s probably best known for his 16-part “Complete AdWords Audit” blog post series, first released between 2013 and 2016. Finally, he has regularly been voted one of the Most Influential PPC Experts by PPC Hero.

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Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 23, 2025, in de Kromhouthal in Amsterdam.

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