Optimizing SEO at scale, localized
How do you move a platform of more than 25 million products and a good billion URLs to a new country and language? And, from an SEO perspective, how do you make sure your customer and search engines get the best experience on your platform?
Learn how bol.com navigated the Flemish (and soon the Wallonian) market and optimized not only its content for a whole new audience, but also helped Google to show the right results per country with some nifty tech tricks.