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Friends of Search Webinars

Can’t wait for Friends of Search to come around? Then we have good news for you! We are organising two Friends of Search webinars to keep you busy, exclusively for ticket holders. Barry Adams, Specialist in News SEO & Technical SEO, and Gianluca Binelli, Founder and Managing Director of Booster Box, will each give a webinar in the run-up to Friends of Search 2021. You can register for free below.

The Friends of Search Webinars have already taken place. Do you want to see more of Gianluca Binelli and Barry Adams? Both of them are speaking at friends of search 2021. Get your tickets here.

ROAS is dead. Long live FUMOAS!

Gianluca Binelli – 14 September 2021 (11:00-11:45h)

Google Ads – Performance marketing is about to collapse. Most companies are using the wrong metrics and desperately need a new approach that drives better decision making.┬áThese problems can be fixed though by embracing innovation and taking back the lead over the competition.

During this webinar, we are going to discuss the following main problems with performance marketing in 2021 and tell you how to fix them:

  • Focus on ROAS
  • Ignore the fact that Google is becoming a machine learning-driven black box
  • Rely only on Google’s Algorithms
  • Forget about audiences
  • Trust the data that Google and Facebook feed us
  • Believe in third party data
Technical SEO in 2021 and beyond – all you need to know

Barry Adams – 7 October 2021 (11:00 – 11:45h)

Google seems to be evolving faster than ever before, and the way their crawling and indexing systems interact with websites is in a constant state of flux. More in-depth support documentation and recent additions to Google Search Console (such as the Crawl Stats report) show how Google is trying to empower website owners to make more informed decisions about where to focus their improvement efforts. In this talk Barry Adams will take a look at the technical SEO landscape in 2021 and make some educated guesses about where Google is headed in the near future. Things like the Live Indexing API, AMP Web Stories, Core Web Vitals, structured data, and JavaScript rendering will all be discussed, as well as how different platforms like WordPress, Shopify, and Wix are tackling their own unique SEO challenges. After attending this webinar you will have a clearer idea of the current state of technical SEO and the areas you should pay the most attention to for the foreseeable future.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2023. But not to worry, in honor of our 10th anniversary we are organizing an extra special Dutch edition: Friends of Search Fest. Belgian visitors are of course more than welcome. Join us on March 23, 2023, in de Kromhouthal in Amsterdam.

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