Friends of Search Webinars
Can’t wait for Friends of Search to come around? Then we have good news for you! We are organising two Friends of Search webinars to keep you busy, exclusively for ticket holders. Barry Adams, Specialist in News SEO & Technical SEO, and Gianluca Binelli, Founder and Managing Director of Booster Box, will each give a webinar in the run-up to Friends of Search 2021. You can register for free below.
Please keep in mind only Friends of Search ticket holders are permitted to attend Friends of Search webinars. Get your tickets here.
ROAS is dead. Long live FUMOAS!
Gianluca Binelli – 14 September 2021 (11:00-11:45h)
Google Ads – Performance marketing is about to collapse. Most companies are using the wrong metrics and desperately need a new approach that drives better decision making. These problems can be fixed though by embracing innovation and taking back the lead over the competition.
During this webinar, we are going to discuss the following main problems with performance marketing in 2021 and tell you how to fix them:
- Focus on ROAS
- Ignore the fact that Google is becoming a machine learning-driven black box
- Rely only on Google’s Algorithms
- Forget about audiences
- Trust the data that Google and Facebook feed us
- Believe in third party data
Technical SEO in 2021 and beyond – all you need to know
Barry Adams – 7 October 2021 (11:00 – 11:45h)