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Stay informed and keep up to date with the latest news on Friends of Search! Don’t want to miss anything? Subscribe to the Friends of Search newsletter below.

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Interview
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Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’
Interview

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’
Interview

Lily Ray (Amsive Digital): ‘Any SEO who hasn’t jumped onto the E-A-T wave is not playing close enough attention’

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’
Interview

Rodney Ip (Google): ‘Performance Max helps our advertisers stay ahead of ongoing changes in consumer behaviour’

The 6 favourite picks from the Friends of Search crew
News

The 6 favourite picks from the Friends of Search crew

Sneak Peek: The first Friends of Search speakers are confirmed!
News

Sneak Peek: The first Friends of Search speakers are confirmed!

viaBOVAG.nl and HEMA winners of the Friends of Search Awards 2021
News

viaBOVAG.nl and HEMA winners of the Friends of Search Awards 2021

Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”
Interview

Bartosz Góralewicz (Onely) “The internet is only going to get bigger and more complex and difficult to render”

Interview Frederick Vallaeys: “Search professionals need to understand how they can collaborate with automation technology, rather than compete against it.”
Interview

Interview Frederick Vallaeys: “Search professionals need to understand how they can collaborate with automation technology, rather than compete against it.”

Wijnand Meijer (TrueClicks): “Google’s OptiScore still has many flaws”
Interview

Wijnand Meijer (TrueClicks): “Google’s OptiScore still has many flaws”

Astrid Kramer (Astrid Kramer Consulting): “SEO brings me nothing at all if I do not take into account UX”
Interview

Astrid Kramer (Astrid Kramer Consulting): “SEO brings me nothing at all if I do not take into account UX”

Here are the nominees of the Friends of Search Awards 2021
News

Here are the nominees of the Friends of Search Awards 2021

Gianluca Binelli (Booster Box): “Performance marketing is broken”
Interview

Gianluca Binelli (Booster Box): “Performance marketing is broken”

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 23, 2025, in de Kromhouthal in Amsterdam.

Go to Dutch website Stay here