Yves is a communication and marketing experienced professional with a passion for digital businesses. More than 10 years of experience in account management, strategy and management at agency side (Havas Media, Dentsu) and creative and media partner management at advertiser side (Proximus & BNP Paribas Fortis). Passionate about data in motion and user experience. Happy to transform, change, coach and implement new methodologies to teams.
Patrick Gilbert is the author of Join or Die: Digital Advertising in the Age of Automation and the co-host of the “How To Hide a Dead Body” digital marketing podcast. He was listed among the “Top 50 Most Influential PPC Experts of 2020” by PPC Hero and a “Top 10 Thought Leader on PPC Machine Learning” by Goodfirms.co.
Patrick has received international recognition from Google for his thought-leadership on automation and agency management, having led agency training sessions at Google’s headquarters in both NYC and London, and delivered a keynote speech at the Premier Partner Awards in Dublin in 2019.
He is currently the COO at AdVenture Media Group, a digital advertising agency with offices in New York, Philadelphia, and South Florida. Their client roster includes Forbes, Sennheiser, Slinger Bag, and Sports Illustrated. He grew up in Long Island, NY, and studied marketing at Penn State University.
Becky Hopkin is Owner & Managing Director of Digital Gearbox, a specialist pay per click (PPC) agency based near Oxford, England. They harness online advertising tools such as Google Search, Shopping & Display, Facebook, Instagram and Bing Ads to drive high-quality traffic and game-changing leads and sales for a wide variety of businesses.
Their mission is to ensure the goals of their customers are being met, if not exceeded, through the implementation of their tried and tested PPC strategies. They exist to deliver results that busy business owners and marketing managers simply don’t have the time or knowledge to achieve. They strive to work collaboratively, seeing themselves as essentially an extension of their customer’s marketing teams.
Becky is also co-host of the PPC Burrito Podcast, providing tips and tricks to help PPC pros and marketing managers get more from their campaigns
Maxime joined Google in August 2012, where he started working with a wide variety of SMB’s. He then has been managing the largest Belgian customers within the Travel & Retail industry for a couple of years before transitioning to a Measurement & Attribution Lead role for Google in Belgium. Today he is working as Omnichannel Lead and he partners with leading retailers from Benelux & Nordics. Maxime has been investing a lot of his time in education initiatives. He holds a Master in Business Engineering from HEC Liège. Prior to Google, he worked at Microsoft and was managing director of a marketing consultancy company, HEC Consulting. Outside of work, he is a (marathon) runner, sports freak and fine gourmet. He is co-founder of Made & More, a Belgian sustainable fashion label.
Irfan is a Product Manager and is responsible for the retailer experience within Shopping Ads. His goal is to empower businesses in the retail ecosystem to successfully achieve their marketing goals by providing amazing advertiser experiences. Prior to joining Google, he spent several years at Swisscom as Lead Product Manager for the omni channel experience for business customers. In 2015 Irfan helped set up siroop.ch as the first online marketplace in Switzerland and was mainly responsible for the merchant experience & platform.