Keynote: Share of Search, more than just a metric
Opening Friends of Search
Boudewijn Beks
Hannah Thorpe
Hannah is Managing Director at London based digital marketing agency Verkeer, Hannah has over eight years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier.
Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.
Building SEO In-house from Grassroots
James Hankins
James is the Founder and Consulting Strategist at Vizer Consulting, a Strategy consultancy. An experienced and highly effective strategic leader with a broad and deep set of experience across multiple categories and brands including some of the biggest in the world with proven commercial impact.
Experienced in engaging senior clients (C-suite) throughout marketing and beyond, running teams and projects over a 18+ year career.
James is a published writer and has been instrumental in the emergence of Share of Search as a practical metric, focussing on its applications and the insights that can be derived. He has written for WARC, Marketing Week and Campaign magazine and was named as one of the “Change Makers” of the year 2020 by Marketing Week Magazine in the UK.
James believes in focussing on clear commercial value for clients whatever the final execution/idea. The end goal is always incremental growth. He has advised on solutions ranging from M&A, Change Management, E-commerce, Brand, Marketing, Innovation, Operations and Fulfilment.
This blog is where he posts some of my papers and thoughts.
Brandon Ervin
Brandon leads the product management team responsible for Google’s query matching products, including keyword match types and Dynamic Search Ads (DSA). Prior to his current role, he was the product manager for keyword match types and prior to that a product manager for remarketing and similar audiences within Search Ads. Before joining Google in 2015, he spent several years at Deloitte Consulting, with a focus on technology. He holds an MBA from Duke University’s Fuqua School of Business and a B.S. in Electrical Engineering from Ohio State University.
Copywriting with AI: how creative can machines really be?
Barry Adams
Barry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspapers The Sun and the Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences. He also serves as chief editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European, US Search & Friends of Search Awards.
Wijnand Meijer
Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard. He’s been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He’s probably best known for his 16-part “Complete AdWords Audit” blog post series, first released between 2013 and 2016. Finally, he has regularly been voted one of the Most Influential PPC Experts by PPC Hero.
Bartosz Goralewicz
Bartosz Goralewicz is the CEO of Onely. He has been a staple in the SEO industry for over a decade and a thought leader in JavaScript SEO and Web Performance. His cutting-edge research changed how we understand Google’s relationship with eCommerce. At Onely, Bartosz built an innovative SEO team that works with Fortune 100 companies and other major international brands while continuing to push the envelope in Technical SEO.