International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Building SEO In-house from Grassroots

Aaron Barefoot

This presentation will help SEOs build their client’s SEO functionality, understanding and process and share tips and actionable insights to help grow your in-house SEO.

Aaron Barefoot

Global SEO LeadLondon Stock Exchange Group

Aaron is the Global SEO Lead at London Stock Exchange Group covering LSE, LSEG, FTSE Russell and more. He has experience in both client-side, and agency roles ranging from SEO AD to SEO Lead, he is now helping LSEG to expand their SEO capabilities. His SEO campaigns have been recognized for several awards, such as The Drum, Marketing Week, US Search Awards, and he is a co-author of the 2nd Edition of Mastering in-house SEO.


Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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