Advanced Ad Customization: Conditional Ads
Ad customizers are pretty cool, but somewhat hard to use. Especially due to the involvement of data feeds they remain a feature that is mostly used by advanced advertisers – but it doesn’t have to be. In this session, Martin will present an alternative approach that makes ad customization much more accessible. Instead of dealing with all aspects all the time, a one-time setup can be enough to never have to look at a data feed again. This is helpful for individual users, but especially powerful for bigger teams, where only one person needs to know the details. Along with the approach, you’ll also learn about advanced applications – up to ad customization based on the weather outside.