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How to power your Search advertising with automation

Andrew Rackham

The fundamental levers of Search remain the same as they have for years: keywords, bids, budgets, ads. But how to manage and optimise these levers, particularly at scale? Find out about the latest automation features that can help you power your Search advertising, how these features work together, and how to differentiate yourself in a world of automation.

Andrew Rackham

Head of Core Search, Automation & AudienceGoogle

Andy joined Google in 2003 as a Creative Maximiser, and has been working on Search Ads in a variety of sales and operations roles ever since. He currently leads a team of regional Search product leads in his role as Head of Performance Product Experts within the EMEA Performance Go-to-Market team, covering Search products including automated bidding, ads, and audience targeting.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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