The Future of Search
Search is rapidly changing. It will be accessible wherever your are, on all devices (beyond screens), and delivering personalized responses via an ever increasing array of conversational services. This will change our search behavior as consumers, but also as marketers. In this keynote Bela Papp addresses the challenges this brings and how to adapt to be ready for the Future of Search.
Béla E. Papp
Global Agency DirectorPublicis Groupe, Microsoft Advertising