International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

The Future of Search

Béla E. Papp

Search is rapidly changing. It will be accessible wherever your are, on all devices (beyond screens), and delivering personalized responses via an ever increasing array of conversational services. This will change our search behavior as consumers, but also as marketers. In this keynote Bela Papp addresses the challenges this brings and how to adapt to be ready for the Future of Search.

Download the presentation here.

Béla E. Papp

Global Agency DirectorPublicis Groupe, Microsoft Advertising

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

Go to Dutch website Stay here