Lily Ray

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.

Maxime Heutz

Maxime joined Google in August 2012, where he started working with a wide variety of SMB’s. He then has been managing the largest Belgian customers within the Travel & Retail industry for a couple of years before transitioning to a Measurement & Attribution Lead role for Google in Belgium. Today he is working as Omnichannel Lead and he partners with leading retailers from Benelux & Nordics. Maxime has been investing a lot of his time in education initiatives. He holds a Master in Business Engineering from HEC Liège. Prior to Google, he worked at Microsoft and was managing director of a marketing consultancy company, HEC Consulting. Outside of work, he is a (marathon) runner, sports freak and fine gourmet. He is co-founder of Made & More, a Belgian sustainable fashion label.

Jérôme Paquot

Jerome Paquot is Head of Marketing at XLG. 2 years ago, he joinded XL Group, a group of 38 companies active in facility and maintenance in Belgium, employing more than 8,500 people. His mission was to merge these 38 companies into one brand (and one website): XLG. He is involved in all of XLG’s digital developments, which allows him to have a transversal impact on customer acquisition, cross-selling and recruitment. Specialized in service companies, Jerome was partner at Mister Genius (IT services stores) where he experimented with the tactical use of SEM tools including GMB. Convinced that PPC was going to change the world of marketing, he had his first Google Adwords training in 2009.