She became known as “Nerd in Skirt” over 13 years ago in the still small and kind of private SEO scene in Germany. Since then she has been considered a pioneer of strategic search engine optimization, focused on big corporations. The combination of SEO with user experience and business requirements and conditions has brought her international key accounts. In Germany she has worked with almost every publishing house, strengthened market-leading shopping portals and successfully advised communities with a huge reach. Currently, she works with several ad agencies in consulting globally recognized brands. Her academic foundation includes a master’s degree in information science, social psychology and law and informatics and a postgraduate course in business management, which she completed as the best in her federal state. Astrid lives with her son and dog in the beautiful city of Marbella in Andalucia.

Aaron is the Global SEO Lead at London Stock Exchange Group covering LSE, LSEG, FTSE Russell and more. He has experience in both client-side, and agency roles ranging from SEO AD to SEO Lead, he is now helping LSEG to expand their SEO capabilities. His SEO campaigns have been recognized for several awards, such as The Drum, Marketing Week, US Search Awards, and he is a co-author of the 2nd Edition of Mastering in-house SEO.