Astrid Kramer

She became known as “Nerd in Skirt” over 13 years ago in the still small and kind of private SEO scene in Germany. Since then she has been considered a pioneer of strategic search engine optimization, focused on big corporations. The combination of SEO with user experience and business requirements and conditions has brought her international key accounts. In Germany she has worked with almost every publishing house, strengthened market-leading shopping portals and successfully advised communities with a huge reach. Currently, she works with several ad agencies in consulting globally recognized brands. Her academic foundation includes a master’s degree in information science, social psychology and law and informatics and a postgraduate course in business management, which she completed as the best in her federal state. Astrid lives with her son and dog in the beautiful city of Marbella in Andalucia.

Hannah Thorpe

Hannah is Managing Director at London based digital marketing agency Verkeer, Hannah has over eight years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier.

Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Aaron Barefoot

Aaron is the Global SEO Lead at London Stock Exchange Group covering LSE, LSEG, FTSE Russell and more. He has experience in both client-side, and agency roles ranging from SEO AD to SEO Lead, he is now helping LSEG to expand their SEO capabilities. His SEO campaigns have been recognized for several awards, such as The Drum, Marketing Week, US Search Awards, and he is a co-author of the 2nd Edition of Mastering in-house SEO.

 

Barry Adams

Barry Adams has building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspapers The Sun and the Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences. He also serves as chief editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European, US Search & Friends of Search Awards.

Gary Illyes

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums. Prior joining Google in 2011, Gary was teaching online journalism in Romania and abroad. He was a technical consultant for several high profile media outlets, and he spent his free time on online forums helping webmasters troubleshoot web- and news-search related issues. He has studied IT at the University of Phoenix and holds an associate’s degree in journalism from the Ady Endre College of Journalism in Romania.