Viola is the founder and SEO consultant for Flow SEO, a boutique SEO agency delivering custom strategies, sustainable SEO and measurable results for digital businesses. She is specialized in SEO strategy, competitive optimization and data-driven content creation. She has hosted countless workshops on SEO and agility in digital marketing in the United States, Australia, Southeast Asia, and Europe.

As I started my career as an operational expert and grew together with the Digital Marketing market, I’ve developed an expertise in every digital marketing as well as several analytic platforms. I’ve managed campaigns and client tactics for 5 years (Google Ads, Facebook and DV360) and when the time was right, I decided to lend my knowledge and passion to advertisers, as part of their team. Loving human contact and helping my partners grow, I chose the path to advise my partners on a strategic level. I love to be challenged and love challenging the experts and partners I work with, as I believe a close and challenging workflow is the best way for all parties to grow.

Dawn Anderson is the Managing Director of Bertey, a digital agency based in Manchester, UK. She has been in SEO for 13 years and in addition to running her agency also lectures periodically on search and digital marketing strategy at Manchester Metropolitan University. She also supervises Masters students undertaking their dissertations in digital marketing strategy. Dawn has spoken at conferences both in the UK and internationally including SMX, Pubcon, MozCon, State of Search and more.

“Dieuwerke (Dee) is currently working as Head of SEO at bol.com, the biggest online retailer in the Benelux. The platform’s size and complexity mean that there’s never a dull moment, but she finds it important to always make time for drinking shitloads of coffee with her content developers and IT teams. Growth has been huge, and is still important, but futureproofing, and developing new systems, is key. Dieuwerke’s technical know-how was developed in consultancy, where she gained experience at many of the Netherlands’ biggest companies. Before making the switch to tech, she worked as a journalist for a number of years. “

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Andy joined Google in 2003 as a Creative Maximiser, and has been working on Search Ads in a variety of sales and operations roles ever since. He currently leads a team of regional Search product leads in his role as Head of Performance Product Experts within the EMEA Performance Go-to-Market team, covering Search products including automated bidding, ads, and audience targeting.