International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Case going multilingual within e-commerce SEO

Annelies Schreuder-Hoogveld

11:35 - 12:05

Changing all of’s billions of URLs with almost no negative impact on their organic visibility. That is what happened last year. Why? needed to future proof it’s website to be able to become a multilingual platform.

For many years solely focussed on dutch speaking customers. With the decision to enter the french speaking market in Belgium that was all about to change. This had quite some impact on all of their technical SEO efforts.

Join Annelies in the journey on translating SEO metadata, decisionmaking on, and migrating of all URLs and the launch of a multingual She will give you insight on the impact of the organic visibility of and show you how Googlebot crawled during all of this.

Annelies Schreuder-Hoogveld

Product Owner

Annelies is an experienced SEO professional with a love for tech SEO. Her technical know-how was developed in consultancy, where she gained experience at many of the Netherlands’ biggest companies. 

She currently works at, a well known online retailer in the Benelux. After being the tech SEO specialist, she became the product owner of a team of developers focussing solely on building solutions for SEO within 

She likes to think outside the box and build solutions that work on scale. She also loves to share her knowledge on SEO within and outside of

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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