Case bol.com: going multilingual within e-commerce SEO

Changing all of bol.com’s billions of URLs with almost no negative impact on their organic visibility. That is what happened last year. Why? bol.com needed to future proof it’s website to be able to become a multilingual platform.

For many years bol.com solely focussed on dutch speaking customers. With the decision to enter the french speaking market in Belgium that was all about to change. This had quite some impact on all of their technical SEO efforts.

Join Annelies in the bol.com journey on translating SEO metadata, decisionmaking on, and migrating of all bol.com URLs and the launch of a multingual bol.com. She will give you insight on the impact of the organic visibility of bol.com and show you how Googlebot crawled bol.com during all of this.