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Case Bullswap: how PPC fueled growth for a marketplace in a conservative sector

Laurens Opitek

15:00 - 15:30

Being an innovator in a conservative market isn’t an easy task. Learn more about developing a market space and focussing on a clear online marketing strategy driven by SEA. Discover how online advertising combined with offline conversion tracking can lead to profitable growth and expansion.

Laurens Opitek

Founder and directorBullswap

Laurens Opitek is a founder and director at Bullswap. Starting as a student, this meant that he has to learn a lot about everything. After it became clear what his interest was, he bears ultimate responsibility for suppliers and marketing. This ensures that there is a short follow-up between ads and our product range, in order to deal with seasonal trends.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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