International speakers2 different locations3rd edition

Case Bullswap: how PPC fueled growth for a marketplace in a conservative sector

Laurens Opitek

15:00 - 15:30

Being an innovator in a conservative market isn’t an easy task. Learn more about developing a market space and focussing on a clear online marketing strategy driven by SEA. Discover how online advertising combined with offline conversion tracking can lead to profitable growth and expansion.

Laurens Opitek

Founder and director - Bullswap

Laurens Opitek is a founder and director at Bullswap. Starting as a student, this meant that he has to learn a lot about everything. After it became clear what his interest was, he bears ultimate responsibility for suppliers and marketing. This ensures that there is a short follow-up between ads and our product range, in order to deal with seasonal trends.