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Friends of search BE > Case RAC: Hypercompetitive keywords; how we stick to the top of SERPs
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Case RAC: Hypercompetitive keywords; how we stick to the top of SERPs

Jordan Francis

15:35 - 16:05

Despite their challenges – hypercompetitive keywords provide amazing opportunities to unlock ROI and supercharge growth.

These highly-competitive keyword terms often feature a whole host of well known brands that provide very strong user experiences and implement strong SEO strategies of their own – how can you stand out?

In this talk, we will discuss these challenges in more detail – running through real-world examples of how we position our sites to be successful in these very competitive SERPs.

Jordan Francis

SEO DirectorBlue Array

Jordan is an SEO Director at Blue Array who has worked across high-growth start-ups, global publishers and established household brands to deliver award-winning and commercially impact campaigns. An SEO all-rounder, Jordan’s main areas of interest are large-scale and highly technical SEO. Among other things, Jordan has also led SEO auditing training for several years running at BrightonSEO and is a contributor to the bluearrayacademy.com.

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Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 23, 2025, in de Kromhouthal in Amsterdam.

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