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Friends of search BE > Case: The importance of 1st party data and how Just Eat Takeaway.com brings it to life
International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Case: The importance of 1st party data and how Just Eat Takeaway.com brings it to life

Christoph Lieflaender & Heleen Blom

11:35 - 12:05

Heleen will share more on Google’s perspective on why companies should care about first party data, using a 3 step approach that can be helpful for marketers activating first party data.

Christoph will focus on how Just Eat Takeaway is leveraging 1th party data to help customers avoid ‘hangry’ moments and the learnings that come with it.

Christoph Lieflaender

Sr. Director Global Performance MarketingJust Eat Takeaway.com

Christoph Liefländer, Heading up all paid digital strategy and operations at Just Eat Takeaway.com. My team drives customer and courier acquisition across 20+ markets globally with a scalable playbook across Search, Display, Video and Social Media.

LinkedIn

Heleen Blom

Global Account Lead Food Tech | Strategic platforms partnershipsGoogle

Heleen Blom, 10+ years of experience in online marketing, passionate about guiding companies in their digital transformation journey with a data-driven approach.
Advising Google’s largest and most sophisticated online players how to drive growth through a diverse set of Google Ads – and Tech solutions.

LinkedIn

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2025. The 12th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 13, 2025, in de Kromhouthal in Amsterdam.

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