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International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Performance Max: the good, the bad and the ugly?

Daniel Lilliendahl

13:30 - 14:00

In the fall of 2022 one of the most popular advertising campaign types for eCommerce businesses is no more: Smart Shopping.

Performance Max is not a replacement for Smart Shopping, it’s an evolution — something entirely different and at the same time it’s not.

  • Should you “upgrade” to Performance Max? If yes, how?
  • Should you go back to Standard Shopping? If yes, how?
  • Is there an in-between? Yes, but do you want it?

In this talk, Andrew will walk you through a true or false of the best practices for Performance Max and give you the practitioner’s experience with Performance Max.

Daniel Lilliendahl

Lead PPC SpecialistSavvyRevenue

Daniel is the Lead PPC Specialist at SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. They manage Paid Search for some of largest D2C brand and retail eCommerce stores or provide sparring to in-house teams. 

“Our core opinion on PPC is that automation should drive everything at scale, and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully. 

We focus on the European market, and are headquartered in Denmark.” 

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Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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