International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Case Otrium: a multi-market strategy to sell excess stock for over 400 fashion brands

Marcel Smal

15:35 - 16:05

Otrium sees a future where all clothing is worn, solving the multi-billion dollar industry challenge of unsold inventory. The company’s proprietary technology enables brands of any size to quickly set up their own outlet store through its managed marketplace across 9 markets.

With 400 designer brands live on the platform each has different demands in terms of search query visibility and communication. As such, tight control over Paid Search & Shopping is essential. This means that campaign types like Smart Shopping and Performance Max aren’t used.

Learn how we implemented a new fully automated strategy with maximum control and flexibility, which led to reducing the required FTE’s from eight to two while last but not least: doubled the advertising efficiency (ROAS).

Marcel Smal

Co-founderRoots Network

Marcel Smal has worked in Paid Search for over 9 years, on a number of big retailers and travel clients, with a passion for automation and creating new approaches to improve performance.

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

Go to Dutch website Stay here