International speakersPrestigious award showThe latest insightsAnniversary edition in the Netherlands

Brussels, November 17 | 2021

Friends of Search


Friends of Search 2021 | Brussels is coming up! Don’t miss the opportunity to interact with international, expert-level speakers, attend to exhilarating keynotes and have inspiring conversations with other search specialists. Get your tickets now!

Location: The Egg in Brussels.


Friends of Search | Amsterdam

Welcome to Friends of Search | Brussels

Friends of Search 2021

Like every year, we will compose an impressive line-up of the search industry’s frontrunners. So be ready to be amazed by amazing speakers and keynotes and bring yourself up to speed to the latest developments in search. This year’s line-up will be announced soon.

Interested in who past by last year? Check out all past speakers of the previous edition and their presentations in our Hall of Fame.

Hall of Fame

Get your tickets now

With 7 sold-out editions in Amsterdam and 1 in Brussels, Friends of Search is one of the most popular search conferences in Europe. Last year’s edition in Brussels hosted more than 300 search fanatics from all over the world. Tickets sale starts soon. Make sure you secure your spot.

Want to know what Friends of Search is like and why you should attend? Check out the previous edition and scroll through the reviews.

Get your tickets

Who will you meet?

Friends of Search is an event to take the amazing opportunity to connect, converse and interact with other search specialists. Attendance will definitely broaden your current network within the industry.

Titel (optioneel)


Friends of Search follows the measures the Belgian government announced to prevent any further spread of the COVID-19 coronavirus. Of course, we are closely following developments regarding COVID-19 en we are constantly in contact with the local government and the event location to determine what can take place and in what form and we follow. In the end, everything revolves around ensuring the health of our visitors.


Registration for Friends of Search Awards 2021 is open

Registration for Friends of Search Awards 2021 is open

On Thursday, November 16, 2021, the best work in search will be rewarded once again, during the Dutch edition of Friends of Search, which takes place in the Kromhouthal in Amsterdam. Registration for in the categories Best SEO and Best SEA (PPC) opened today a…

Friends of Search 2021 on 16 and 17 november this year

Friends of Search 2021 on 16 and 17 november this year

The eight edition of Friends of Search, the largest search conference of the Benelux, organised by industry associations DDMA and VIA, will take place on 16 November 2021 in the Kromhouthal in Amsterdam. This year, another Belgian edition will be organised in …

Bastian Grimm about how to offer 20+ SEO languages from only one location; Berlin.

Bastian Grimm about how to offer 20+ SEO languages from only one location; Berlin.

Today we talk with the Director Organic Search at Peak ACE and the greatest expert for large-scale, international SEO for highly competitive industry Websites. With a background as software and webdeveloper and nearly 20 years of experience in online marketing…

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The Egg Brussels

Bara Street 175
1070 Brussel

The Egg is a site spread out over 5000m² in the heart of Brussels, offering perfect modular accommodation where you can give free rein to your creativity when organizing your events for 2 to 999 guests. This exceptional location with an easy access and many different parking facilities in the vicinity make this an ideal spot for organizing your receptions, seminars, galas dinners, congress, meetings, workshops, etc. Choose an outstanding space in Brussels, at The Egg, with its huge reception area that will welcome your guests for your congress and conference events.

Friends of Search 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 300 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

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This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany

Unfortunately, we have decided not to organize a Belgian edition of Friends of Search in 2024. The 11th edition of Friends of Search we are organising in the Netherlands. Belgian visitors are of course more than welcome. Join us on March 21, 2024, in de Kromhouthal in Amsterdam.

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