Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

23 March 2023, Amsterdam

Friends of Search Fest

Friends of Search is celebrating it’s 10-year anniversary! Hence the pink, because what’s more festive than pink? Celebrate with us and join us at Friends of Search Fest on March 23, 2023. An extra special, festival edition, full of Search knowledge and inspiration.

But there’s more: visitors can count on a dazzling evening program with food and an after party. More information will be announced soon.


Welcome to Friends of Search Fest

A stellar line-up

At the moment we’re composing a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

  • As for SEO, you can expect topics such as E-commerce SEO, E-A-T and technical SEO implementations
  • As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search Fest is practically a no-brainer for any search specialist who takes their profession seriously.

Exclusive insights tailored to your needs

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search Fest fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 23 as the most fun day of 2023.

  • SEO specialist
  • SEA specialist
  • Content marketer
  • Copywriter
  • Online marketer
  • Developer
  • Campaign marketer
  • Online advertising specialist & consultant
  • (Digital/Online) marketing manager

Naturally, Friends of Search Fest is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.

Friends of Search news

Ticket sales anniversary edition Friends of Search have started and registration Friends of Search Awards open

Ticket sales anniversary edition Friends of Search have started and registration Friends of Search Awards open

On March 23, 2023, the best work in Search will be awarded for the 4th time during Friends of Search Fest, an extra special festival edition of Friends of Search (organized by industry associations DDMA & VIA), in honour of their 10th anniversary. Registration…

Leen Bakker and Vandentop Tuinhout win Friends of Search Awards 2022

Leen Bakker and Vandentop Tuinhout win Friends of Search Awards 2022

During Friends of Search in Amsterdam the winners of the Friends of Search Awards 2022 have been announced. In the category ‘Best SEA’ Leen Bakker bested the competition. In the category ‘Best SEO’, Vandentop Tuinhout took home the win.

Case Leen Bakker: Ta…

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Frederick Vallaeys (Optmyzer): ‘We are currently witnessing the biggest mindshift in PPC in the past 20 years’

Nowadays automation handles most details within PPC efforts, which according to Frederick Vallaeys, Cofounder & CEO at Optmyzer and speaker at Friends of Search 2022, ‘forms the biggest mindshift in PPC in the past 20 years.’ The automated Performance Max Camp…

News archive

Kromhouthal Amsterdam

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The Kromhouthal is situated on business park ‘De Overkant’ in Amsterdam North. The fabric engines of STORK and Kromhouthal used to spin full speed and the manufacturers of the factory were in charge. The Kromhouthal maintained it’s raw appearance. The cranes, steel constructions, 15 meters high ceiling and a 3.500 square surface creates a unique look and feel for the hall and your event. The front of the location is situated directly at the IJ-shore and offers a stunning panoramic view over the water end the center of Amsterdam.

Back in 2022

In 2022’s edition of Friends of Search more than 500 search fanatics came together and indulged themselves in all things search. Start recapping now.

Recap 2022

Back in 2021

After months of struggling with COVID, we were still able to put together another Friends of Search edition in 2021. And what an edition it was! Check out the recap page to get an impression.

Recap 2021

Back in 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

Recap 2020
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk