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Friends of Search Awards

Jury

All cases are carefully examined by a jury. Each of the judges consists of thought leaders within their field. We introduce them to you below.

PPC jury 2025

Lottie Namakando

Director of Behavioural Science and Innovation Human Behaviour

Jyll Saskin Gales

Google Ads coach, teacher & Consultant

Michel Nienhuis

Michel Nienhuis

Search & Performance Lead, Northern Europe Google

Frederick Vallaeys

Cofounding CEO Optmyzr

SEO jury 2025

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Barry Adams

Barry Adams

Moderator, Founder & SEO consultant Polemic Digital

Arnout Hellemans

Arnout Hellemans

Freelance SEO, PPC and analytics consultant OnlineMarkethink

Linda Hogenes

Linda Hogenes

Head of SEO Coolblue