NL
Internationally acclaimed speakersPrestigious award showWalking dinner11th edition

Durable, next gen 1P data integrations to fuel AI

Tetsuo Konno & Hedwich de Groot

10:35 - 11:05

In a world where AI powered solutions in SEA are the standard (smart bidding, broad match, PMax), making sure that you provide qualitative 1P data input to Google Ads and matching that with actual business objectives, is more crucial than ever. At the same time, data collection, measurement & activation are evolving and getting more challenging as well.

In this session, learn about new ways to ingest & activate data in Google Ads in a future proof way. From readily available solutions in the platform, to moreĀ  advanced/custom use cases with Google Cloud, where AI (ML-models) can help provide better data to fuel AI powered Ads. With tons of real world examples andĀ  best practices.

Tetsuo Konno

Search & Performance Lead - Northern EuropeGoogle

Hedwich de Groot

Audience & Measurement LeadGoogle