International speakersPrestigious award show2 different locations8th edition



The Friends of Search Awards give participants the unique opportunity to demonstrate their digital talent and skills to peers. The winners can count themselves among the best of the best of the international search industry and get to present their case at Friends of Search.

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Friends of Search Awards


The winners will be selected in two categories: Best SEO and Best SEA (Pay-Per-Click). Entries will be judged by an independent panel of international search experts and speakers of previous or upcoming editions of Friends of Search.


Interested in competing? As soon as submissions for the Friends of Search Awards open, you will find an entry form here to enter the competition. Please keep an eye on our website. Details will be revealed soon.

Winners Friends of Search Awards 2020

During last year’s first-ever Friends of Search Awards, Europcar,, SKODA, A-Z Barbecue & Gourmet Party Service, and Leen Bakker competed for the grand prize in the award categories Best Search Engine Optimization (SEO) and Search Engine Advertising (SEA).  Eventually, and Leen Bakker came out as winners.


With a perfectly executed migration, in which traffic was not only retained but also increased, came out as the winner. According to the jury, migrations such as these don’t occur often in the Netherlands. Automatic tagging and redirection of images were also executed very well and the fact that customers can talk with Slimster through Google Assistant, was a nice bonus.

Leen Bakker used a wide variety of Google Ads capabilities to replicate the experience a person would have in their store in their online ads. According to the jury, they did a great job translating customers’ in-store behavior into the digital world, by creating custom audiences and custom feed data, and using these to create a variety of super-targeted shopping campaigns.