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Friends of Search

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Slimster.nl (SEO) and Leen Bakker (SEA) first winners of Friends of Search Awards
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Slimster.nl (SEO) and Leen Bakker (SEA) first winners of Friends of Search Awards

The winners of the first Friends of Search Awards were announced today during the Friends of Search congress, organised by trade associations IAB Netherlands and DDMA. Slimster.nl wins the award for best work in Search Engine Optimization (SEO). Leen Bakker ge…

Cindy Krum (MobileMoxie): ‘Marketers should look at their phones more often’
Interview

Cindy Krum (MobileMoxie): ‘Marketers should look at their phones more often’

I recon you must have been very young when you started in marketing. Way before the iPhone you already had a strong vision and voice on the mobile spectrum. In 2010 you published “Mobile Marketing: Finding Your Customers No Matter Where They Are” and your comp…

Nominees Friends of Search Awards 2020 announced
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Nominees Friends of Search Awards 2020 announced

Europcar, Slimster, SKODA, A-Z Barbecue & Gourmet Party Service, bol.com en Leen Bakker stand a chance.
The nominees for the Friends of Search Awards 2020 are announced. Slimster.nl, SKODA and Europcar have a chance to win the prize for best work in Search Eng…

Martin Röttgerding on “Smart” Shopping and smarter use of Ad customizers
Interview

Martin Röttgerding on “Smart” Shopping and smarter use of Ad customizers

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data. He will be presenting his latest work at F…

Javascript and SEO, cats and dogs, or a blooming love?
Interview

Javascript and SEO, cats and dogs, or a blooming love?

There are not many SEO’s out there that say they prefer JS over plain HTML for SEO. But at our last edition of Friends of Search in Amsterdam, we had Martin Splitt over who had a compelling talk about the power of JS and how far Google is in understanding, ren…

Bastian Grimm about how to offer 20+ SEO languages from only one location; Berlin.
Interview

Bastian Grimm about how to offer 20+ SEO languages from only one location; Berlin.

Today we talk with the Director Organic Search at Peak ACE and the greatest expert for large-scale, international SEO for highly competitive industry Websites. With a background as software and webdeveloper and nearly 20 years of experience in online marketing…

Tips for entering the FOS Awards
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Tips for entering the FOS Awards

With the approaching deadline for submission on December 20, it is important to know what criteria the judges will look for when judging your SEO or PPC (SEA) case.
As mentioned on the Entry Form, our judges will look for evidence of clear strategic thinking, …

Get ready for the 7th edition of Friends of Search
News

Get ready for the 7th edition of Friends of Search

In just a little over two months, the seventh edition of Friends of Search will take place. This event has recurred yearly since 2014. Friends of Search is thé online marketing event where SEO and SEA experts come together. The international conference is all …

Introducing the 2020 jury of the Friends of Search Awards
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Introducing the 2020 jury of the Friends of Search Awards

Next year we are introducing the first edition of Friends Of Search in Belgium. But that’s not the only thing new: we will also be awarding the first ever Friends Of Search Awards in 2020.
Every year the most prominent Search experts from all over the world pr…

Moderator Reuben Milne about Friends of Search 2019
News

Moderator Reuben Milne about Friends of Search 2019

Short introduction, what can you tell us about yourself?
My interest in Search has developed organically (that’s my search ‘gag’) over the last few years through my active involvement with content creation for major digital marketing industry events. This gave…

Friends of Search congres breidt uit naar België en introduceert awards
News

Friends of Search congres breidt uit naar België en introduceert awards

De zevende editie van het door DDMA en IAB Nederland georganiseerde Friends of Search gaat uitbreiden naar België. Het jaarlijkse congres van de Europese search-sector krijgt, in samenwerking met de Belgische zusterorganisatie BAM, op 5 februari een extra edit…

Christopher Gutknecht: ‘Be lazy with manual labour task – use your energy to automate the process’
Interview

Christopher Gutknecht: ‘Be lazy with manual labour task – use your energy to automate the process’

Who is Christopher Gutknecht?
A happy dad and husband living in Munich who’s been climbing for over 20 years, doing PPC for over 10 years and been writing code for 5 years. I am currently Head of Online Marketing at Norisk Group, including three e-commerce age…