Friends of Search
Back in 2021
Friends of Search 2025 > Back in 2021
In 2021’s edition of Friends of Search more than 600 search fanatics came together to live, talk and breath search. Check out all photos, videos and articles below.
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Astrid Kramer - SEO, UX and Ad Sales - joining forces instead of fighting each other
Astrid Kramer - SEO, UX and Ad Sales - joining forces instead of fighting each other
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Barry Adams - A (Shallow) Deep-Dive into Technical SEO in 2021 and Beyond
Barry Adams - A (Shallow) Deep-Dive into Technical SEO in 2021 and Beyond
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Bart van Casteel - Case Bax Music, Value-based Bidding in Practice
Bart van Casteel - Case Bax Music, Value-based Bidding in Practice
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Brandon Ervin (Google) - Innovations in Search Targeting
Brandon Ervin (Google) - Innovations in Search Targeting
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Clemmentijn Treinen & Arjen Hoek - Workshop Pushing for Innovation - What's new for Microsoft Advertising
Clemmentijn Treinen & Arjen Hoek - Workshop Pushing for Innovation - What's new for Microsoft Advertising
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Gianluca Binelli - Measurement apocalypse, an incrementality survival kit
Gianluca Binelli - Measurement apocalypse, an incrementality survival kit
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Hannah Thorpe - Becoming a Market Maker, How to Build Your Own Demand Through SEO and Content Marketing
Hannah Thorpe - Becoming a Market Maker, How to Build Your Own Demand Through SEO and Content Marketing
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HEMA Case, Winner PPC Friends of Search Awards 2021
HEMA Case, Winner PPC Friends of Search Awards 2021
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James Hankins - Share of Search, More than just a metric
James Hankins - Share of Search, More than just a metric
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Jean-Thomas Célette & Irfan Uyar - BONUS Reactivating zombies
Jean-Thomas Célette & Irfan Uyar - BONUS Reactivating zombies
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Jean-Thomas Célette & Irfan Uyar - Feeds, data quality & tips an in-depth workshop from Google Shopping product managers
Jean-Thomas Célette & Irfan Uyar - Feeds, data quality & tips an in-depth workshop from Google Shopping product managers
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Marco Warmerdam - Case How Blokker is prioritizing SEO changes through SEO AB testing
Marco Warmerdam - Case How Blokker is prioritizing SEO changes through SEO AB testing
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Nina Roser - Case schattenfinder.de, The journey of an industry towards one user-centered platform
Nina Roser - Case schattenfinder.de, The journey of an industry towards one user-centered platform
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Patrick Gilbert - Be More Like SpaceX, The Elon Musk Approach To PPC
Patrick Gilbert - Be More Like SpaceX, The Elon Musk Approach To PPC
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Peter Tukker & Sandrine Koopman - Workshop- Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences
Peter Tukker & Sandrine Koopman - Workshop- Landal Greenparks brings its brand to life with Microsoft’s richer ad experiences
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ViaBovag Case, Winner SEO Friends of Search Awards 2021
ViaBovag Case, Winner SEO Friends of Search Awards 2021
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Wijnand Meijer - Copywriting with AI, how creative can machines really be
Wijnand Meijer - Copywriting with AI, how creative can machines really be
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Mitch Komen & George Radix - Case: How Wehkamp is measuring the incrementality of paid search
Mitch Komen & George Radix - Case: How Wehkamp is measuring the incrementality of paid search
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Or... read the blogs
Alles wat je moet weten van Friends of Search 2021 (Dutch)
17 November 2021
Read more on emerce.nl