Back in 2026

Friends of Search > Back in 2026

In 2026’s edition of Friends of Search more than 700 search fanatics came together to live, talk and breath search. Check out all photos, videos and articles below.

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Here are all presentations shared by the speakers. Please note that some presentations are only distributed via email. Check the aftermail to access the remaining materials.

Aleyda Solis - What AI Means for Brands: How to Stay Visible, Relevant, and Chosen

Ameet Khabra - Google Ads Automation: When It Helps, When It Hurts

Amy Hebdon - Paid Search Reporting Sucks (But It Doesn’t Have To)

Brodie Clark - Advanced SEO at Scale for Ecommerce & Marketplace Brands

Cindy Ebner - How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow

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Aleyda Solis - What AI Means for Brands: How to Stay Visible, Relevant, and Chosen

Ameet Khabra - Google Ads Automation: When It Helps, When It Hurts

Amy Hebdon - Paid Search Reporting Sucks (But It Doesn’t Have To)

Brodie Clark - Advanced SEO at Scale for Ecommerce & Marketplace Brands

Cindy Ebner - How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow

Duane Brown - Google Ads Audit for Ecom: Your Lighting Money On Fire

Frederick Vallaeys - Vibe Coding for Marketers: Build the Tools You Wish Existed

Gianluca Fiorelli - The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility

Inderpaul Rai - Stop Guessing, Start Knowing: Predicting Product Performance with PMax & Search

Jan-Willem Bobbink - Technical SEO for AI search: optimizing for non-human visitors

Jess Scholz - Forget EEAT! The long and short of SEO is fame

Jono Alderson - Measuring What Matters: Clicks Don’t Count

Oliver Kiderle & Tanja Winterberg - Learn from Google’s Product team: Unlocking Intent with AI Max

Longfonds - Winner Friends of Search Awards 2026 (SEO)

ASICS - Winner Friends of Search Awards 2026 (PPC)

Stile Floors - Friends of Search Awards (SEO) Nominee

Wehkamp - Friends of Search Awards (PPC) Nominee