On March 12, 2026, industry associations DDMA and VIA Nederland will organize the 13th edition of Friends of Search at the Kromhouthal in Amsterdam. Early Bird tickets for the conference are now available at: shop.friendsofsearch.com.
The upcoming edition promises another day full of knowledge and inspiration. The speaker lineup is still in progress, but the first names will be announced soon. As always, the program will feature a balanced mix of top international voices in SEO and PPC, including tactical deep dives, strategic talks, and real-life case studies. The first confirmed speakers:
- Duane Brown (Take Some Risk)
- Brodie Clark (Brodie Clark Consulting)
- Helen Pollitt (Getty Images)
- Jono Alderson (Independent Technical SEO Consultant)
- Gianluca Fiorelli (International SEO Consultant)
Friends of Search Awards
Also returning in 2026: the Friends of Search Awards. This competition offers ambitious SEO and PPC specialists the opportunity to present their most impactful work to the industry. Winners will be announced on stage during Friends of Search and will get the chance to present their case live to the audience. Registration opens soon.
Interested in being part of Friends of Search as a sponsor? Contact us at sponsoring@ddma.nl.