NL
Friends of Search 2025 > Advanced PPC Targeting Strategies for 2025
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Advanced PPC Targeting Strategies for 2025

Jyll Saskin Gales

11:50 - 12:20

With so much focus on Performance Max, keyword match type changes, AI advancements and data degradation due to privacy changes, using audience and content targeting strategically has only become more important in Google Ads – and more difficult. In this session, Google Ads Coach Jyll Saskin Gales will share advanced strategies to work with the platform, rather than against it, to achieve outstanding results. You’ll walk away with specific tactics and practical examples to inform your modern Google Ads strategy.

Jyll Saskin Gales

Google Ads coach, teacher & Consultant

Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She hosts the Inside Google Ads podcast, and is TikTok’s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.

LinkedIn