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Friends of Search > Advanced SEO at Scale for Ecommerce & Marketplace Brands
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

Advanced SEO at Scale for Ecommerce & Marketplace Brands

Brodie Clark

16:20 - 17:00

This Friends of Search session draws on deep, hands-on experience working with some of the world’s largest and most technically complex ecommerce and marketplace brands. The presentation goes beyond theory, breaking down what actually works at scale and how those insights can be applied in real-world scenarios.

You’ll see:

• Real case studies backed by live website data from enterprise-level implementations
• How to unlock the true value of PDPs and maximise visibility through Google’s free product listings
• Proven product feed strategies in GMC Next that drive measurable performance
• Practical frameworks for adapting enterprise-level learnings to sites of any size

…and much more

If you work with online stores in any capacity—SEO, product, growth, or engineering—this session is for you. While the focus is on advanced strategies for large-scale ecommerce and marketplace sites, the takeaways are highly actionable and can be applied across businesses of all sizes.

Brodie Clark

SEO ConsultantBrodie Clark Consulting

Brodie Clark is widely regarded as Australia’s leading SEO expert. He has worked with major global brands including Tripadvisor, Shutterstock, Hewlett-Packard, Zooplus, eBay Kleinanzeigen, and Better Homes & Gardens. As an independent SEO consultant, Brodie develops comprehensive, ethical strategies for high-growth organisations, placing a strong focus on transparency, technical excellence, and results that align with Google’s ever-changing guidelines.

With extensive hands-on experience, Brodie has earned numerous industry recognitions, such as the Young Search Professional of the Year, being listed as a top SEO expert by Search Engine Journal, serving as a Search Awards judge, and being named Australia’s leading SEO expert in 2026 by Favikon. His insights and analysis have been featured in publications including Search Engine Land, Moz, Search Engine Journal, Business Insider, and the Financial Review. He is also a regular speaker at well-known international events such as SMX Advanced, BrightonSEO, Friends of Search, Sydney SEO Conference, and Croatia SEO Summit.

Through his blog and the SERP Alert Newsletter, Brodie publishes in-depth commentary on topics including AI-driven changes in Google Search, structured data, and advanced eCommerce SEO. Recognised for his clear communication and thought leadership, he supports brands in navigating complex challenges and making informed, data-led SEO decisions.

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